The BBC show returned to screens at 9 p.m. today as contestants took on their first challenges in the competition.
While battling for a £ 250,000 deal, the 16 attendees were tasked with creating a marketing campaign for a new cruise ship.
Hoping for a smooth process, the candidates came to Portsmouth International Port to begin their first assignment.
Former Navy sailor Knox White and his team set sail on the journey to the summit of Mount …
The team set sail from the city to seek ways to promote its new cruises on Virgin Voyages’ Scarlet Lady cruise ship, which was stationed in Portsmouth last summer.
Candidates had two days to create the advertising campaign and split into groups to discuss initial ideas before designing logos, shooting an advertising campaign on the Scarlet Lady’s rooftop pool, and pitching in front of cruise ship team members.
Back in the boardroom, Lord Alan Sugar was accompanied by Baroness Karren Brady and former winner Tim Campbell.