Petquip Rewards Excellence, Pet Trade News & Events from Pet Business World UK


The UK pet industry finally had the chance to celebrate in person today (Sunday) with the announcement of the 2021 PetQuip Awards as companies were recognized for excellence in a difficult time of lockdown restrictions.

The awards ceremonies, held after the first day of PATS Telford, were attended by numerous retailers and suppliers.

Presented by PetQuip Trade Association Manager Pat Flynn and PetQuip General Manager Amanda Sizer Barrett MBE, the event included 12 gold and 11 silver awards, as well as nine highly acclaimed awards and a special Lifetime Achievement Award for Craig Taylor, Chairman of Natures Menu.

Lifetime Achievement Award 2021 winner Craig Taylor

Two new categories – Innovations in Lockdown and Community Projects During a Crisis – were introduced this year to show how well pet businesses and individuals have fared in the face of adversity.

Also presented for the first time this year and sponsored by Group 55 was the Theresa Swann Trophy for Exporter of the Year, in memory of PetQuip’s former Head of Events & Administration, who sadly passed away in December 2019.

Closing the event, Amanda Sizer Barrett said, “The joy so many people in the industry showed at our event were worth it. The association prides itself on recognizing the hard work, innovation and teamwork in our industry.

“In addition to so many happy winners, it was really rewarding to see how everyone enjoyed the fruits of their work and the positive networking between suppliers and buyers during the evening. We’re already looking forward to our new style PetQuip Awards and Party in 2022 and are making plans to ensure this is a record year for the industry. ”


Exporter of the Year (Theresa Swann Trophy)
Gold Award: Scruffs
Silver award: Clydach Farm
Highly recommended: ChickenGuard

The judges recognized that “the Scruffs team is working hard to produce a complete and exciting range of products that are marketed in eye-catching ways that appeal to countries around the world”.

New features in lockdown

Gold Award: Tailor-Grace
Silver award: Pawfect Foods
Highly recommended: Frozzys

The jury recognized Tailor-Grace’s innovative development of the Huskaloo ‘eco’ cat litter from sustainable sources. They were also impressed with the company’s imaginative marketing campaign, which included sponsoring a sailboat used by budding scientists from disadvantaged backgrounds to assess the effects of climate change off our coasts.

Community projects during a crisis
Gold Award: Pets Country Manor
Silver award: Forthglade
Highly recommended: C&D Foods

The judges recognized the efforts of Pets Country Manor who worked hard for the welfare of cats during the pandemic. The team has put together YouTube training courses that offer advice to new owners on how to best introduce cats and kittens into a home and how to look after them. It has since opened a cat food bank on Merseyside, helping to feed abandoned pets after the restrictions were lifted.

Founder’s Prize
Gold award: Wyld Cub
Silver award: Sniffe & Likkit
Highly recommended: The Green Poop Bag

The judges were of the opinion that Wyld Cub had come a long way in a short time with ‘Zeal and Flair’, not only in his marketing and advertising acumen, but also in his broad business knowledge.

Business of the year
Gold Award: The Eco Dog Design Company
Silver award: C&D Foods
Highly recommended: family tree wholesale

The judges said the ideals and values ​​of the Eco Dog Design Company prevailed despite going up against some of the big names in the industry.

Product of the year – accessories / technology
Gold Award: Sniffe & Likkit – Scent-a-Message
Silver Award: Wyld Cub – reversible harness for dogs

Highly recommended: Pedigree Wholesale – AI poop bag holder and flashlight
The judges felt that Sniffe & Likkit “is taking the industry by storm with its attractive, slightly different, fragrant products that would sell well in a variety of stores, including garden centers”.

Product of the year – food
Gold Award: Eden Holistic – Semi-Moist Country Feast
Silver Award: Pedigree Wholesale – Natures Deli
Highly recommended: Walker & Drake – cold-pressed foods

The judges were immediately drawn to the packaging of Eden Holistic’s Semi-Moist Country Feast product, which stood out from its competitors. The product had excellent shelf appeal.

Product of the year – treats
Gold Award: Frozzys
Silver Award: Burgess Excel Nature Snacks
Highly recommended: Mealberry – Little One Green Valley Sticks

The jury was impressed by the new handy four-packs from Frozzys and the updated packaging. They felt it would entice new customers to try the frozen yogurt range.

Product of the year – health / care
Gold Award: Tropiclean – PerfectFur range
Silver Award: Sniffe & Likkit – Woof Pack
Highly recommended: Eden Holistic – Joint support for dogs

The jury described the PerfectFur range from Tropiclean with six shampoos and a detangler as “beautiful”.

International Retailer, Wholesaler, or Distributor of the Year
Gold Award: Petzone, Middle East
Silver award: Warmako BV, The Netherlands

The judges said Petzone stood out with its vision for the future and its pioneering approach to the education of pet owners.

UK Retailer of the Year
Joint Gold Award: Pets Only and Natural Cornish Pet
Silver Award: Chepstow Pet Supplies, Creature Comforts and Paws (an independent chain of three pet stores)
The jury decided on joint gold winners – an independent pioneering business known for everything natural and a chain that has grown stronger and stronger since it was taken over four years ago.

Life’s work
Craig Taylor, Chairman, Natures Menu
The judges felt that Craig deserved this award for his outstanding contribution to the pet food industry. Since he became Managing Director of Anglian Meat Products in 1992, he has been at the forefront of the company’s success. Fifteen years later, he founded Natures Menu and took the country by storm before leading a management buyout in 2012 and becoming chairman in February last year.

The PetQuip Awards 2021 were supported by APPA (American Pet Products Association), Natures Menu, Group55, James & Steel (Sotnos and Bam!), Pbwnews and PATS Telford.


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