Mattias Lira joins Crystal Cruise as SVP Sales & Guest Services


He works in the Miami office and reports directly to President Jack Anderson, who gave Lira a “Industry leader in luxury cruising with experience developing relationships across global distribution channels including trade, charter and meeting and incentive groups.’

Anderson added, ‘He appreciates the incredible value of travel consultants and will build strong relationships, working with reservations and sales support to keep the focus on guest satisfaction.’

Former VP Passenger Service and Consumer Sales

Lira most recently served as VP Passenger Services and Consumer Sales at Silversea, having worked his way up through various roles from his initial role as Manager, Consumer Sales – Americas in 2014. Previously, he was Sales Team Leader at Norwegian Cruise Line, where he spent nearly five years aboard Pride of America, including jobs as Cruise Personal Advisor and Room Service Supervisor/Assistant Restaurant Manager.

Lira said he has “long admired the innovative leadership and vision of Geoffrey Kent and Manfredi Lefebvre. “In her ownership, a new and very exciting chapter begins for Crystal Cruises. I am personally committed to rebuilding the travel partner relationships that have made Crystal an industry leader and a favorite of guests and travel consultants alike, with the best support in the industry.’

Works closely with Bernie Leypold

Lira added, “On the operations side, my goal is to work with Bernie Leypold, SVP Hotel Operations, to bring back the personalized service that has established Crystal Cruises’ reputation in an even higher form. More spacious suites and public areas with fewer guests should allow for the very best cuisine and service at sea.”

This follows immediately on the appointment of Lee Quittner as Director of Consumer Sales, also based in Miami.


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