The Melbourne-based travel agency, which has made a name for itself with its all-inclusive holiday packages, is branching out beyond the hotel business.
Luxury Escapes first launched Experiences in 2019 as a catalog of attractive accommodation add-ons (such as luxury airport transfers and ticketed events). Now the company is revitalizing the category with thousands of brilliant standalone experiences—no vacations required.
By early June, the brand will be relaunched with approximately 40,000 new offerings worldwide, ranging from the ubiquitous (food tours, hot air balloon rides and the like) to the more exclusive (highly curated experiences with the Only on Luxury Escapes seal).
According to Adam Schwab, co-founder and CEO of Luxury Escapes, locals can look forward to around 10,000 experiences starting in Australia alone, with more being added every day.
“We will have an increasing number of offers tailored to Luxury Escapes, such as our Vue de Monde dining series, partnerships with Veuve Clicquot and access to the very best seats at the Australian Open – or global products such as tickets to Harry Potter and the Cursed Child [the musical]’ says Schwab.
Launch offerings include a private Veuve Clicquot cruise in Sydney Harbor aboard the Suellen, a beautifully restored 1950s bridge-deck cruiser that harks back to the golden age of seafaring (former US First Lady Jackie Onassis may be among the past clients of the ship are counted). The harbor excursion includes unlimited champagne, gourmet canapes, and stops at secluded coves only accessible by boat.
Food will be an important aspect of the redesigned category, Schwab says. In Sydney, they’ve teamed up with acclaimed restaurant Quay for a ‘hero’ event.
“The dining experience includes exclusive seating in Quay’s private dining room, a bespoke six-course meal by Quay’s Executive Chef Peter Gilmore, premium wine pairings created by Executive Sommelier Ashlyn Foster, a signed Quay cookbook and a private kitchen tour with the Executive Chef.” he says.
In Melbourne, foodies can indulge in perks ranging from private cellar tours to chef meetings at a similarly decadent series of events at Vue de Monde.
Another unique add-on will be the option to have a professional photographer capture the day thanks to a partnership with rental photography company Travelshoot. And really, does it get more VIP than your own Instagram photographer?