Impossible Foods expands in the Middle East with launch at Dubai World Expo and restaurants in the United Arab Emirates

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Dubai, United Arab Emirates – (BUSINESS WIRE) – California-based Impossible Foods has arrived in the United Arab Emirates, the company’s premier store in the Middle East. Its flagship product, Impossible â„¢ Burger, is certified kosher, halal and gluten-free and is now available exclusively on the menus of select restaurants across Dubai, United Arab Emirates, including Pickl, Sticky Rice, Akira Back and The MAINE Oyster Bar & Grill.

Starting Friday October 1st, Impossible Burger will be featured on selected menus in the US Pavilion at World Expo 2020. The event is expected to attract more than 25 million visitors from nearly 200 countries around the world by March 31, 2022.

The diverse food culture of the United Arab Emirates, with its unique geographic location and international population, offers a perfect platform to showcase the versatility of Impossible Burger. As a result, Dubai’s top chefs have created some of the world’s most innovative plant-based dishes to date: Impossible â„¢ Chorizo ​​Gyoza by Chef Akira Back; Impossible â„¢ Pad Krapow from Sticky Rice; and Impossible â„¢ Spiral South African Boerewors at Sausage Fabrique, to name a few.

“Impossible â„¢ products are made for every cuisine and culture, and we’re excited to be launching our first Middle East store,” said Dennis Woodside, President of Impossible Foods. “The UAE’s status as a global travel and culinary hub will enable a whole new region of consumers to experience Impossible Burger for the first time.”

As a longtime Impossible Foods fan, Pickl CEO and founder Stephen Flawith has created three original Impossible burger menu items especially for the local burger chain: Impossible â„¢ Cheeseburger, Impossible â„¢ Double Cheeseburger and Impossible â„¢ Fries.

“Today people want to reduce their meat consumption for many reasons, be it environmental, health or ethical reasons,” said CEO and founder Stephen Flawith. “We are thrilled to round off our Pickl Plant Based Menu with the introduction of Impossible Burger. This product alongside Pickl’s homemade sauces and pickles is something everyone must experience. It really is a game changer. ”

Available today

Pickl’s Impossible â„¢ meals can now also be ordered on Deliveroo, the largest delivery platform in the Middle East.

Impossible Burger will appear on menus today in the following locations:

  • Akira back – Chef Akira Back brings his signature Japanese cuisine with Korean essence to the Middle East. Serves Impossible â„¢ Signature AB Tacos and Impossible Chorizo ​​Gyoza.
  • Counter Culture Café – The Counter Culture Cafe at the Dubai Marriott Harbor Hotel & Suites offers a selection of delicious breakfast items and all-day favorites for travelers and locals alike. Serving Impossible â„¢ neighborhood breakfast and Impossible burger.
  • The croft This award-winning British restaurant in the Dubai Marriott Harbor Hotel & Suites overlooks the marina waterscape and specializes in traditional British cuisine. Serving Impossible â„¢ Roast.
  • The MAINE Oyster Bar & Grill A New England brasserie company founded by Montreal gastropreneur Joey Ghazal. Serves Impossible â„¢ Short Ribs, Impossible Burgers, and Impossible â„¢ Tartare.
  • Maiz tacos – Originally a taco truck started by a married couple, these incredible tacos are making waves in the culinary community. Serves Impossible â„¢ Chili Con Carne Loaded Nachos and Impossible â„¢ Chili Con Carne Burrito.
  • Sausage factory – An artisanal butcher and deli. Now with a variety of offers including Impossible â„¢ German Bratwurst, Impossible â„¢ Mexican Chorizo, Impossible Spiral South African Boerewors, Impossible â„¢ Sausage & Eggs Breakfast Sandwich and Impossible â„¢ Kofta with Tzatziki.
  • Pitfire pizza – Considered one of the best pizzas in Dubai, Pitfire Pizza offers rustic, artisanal pizza baked to bubbly perfection in a New York-style “deck oven”. Serving Impossible â„¢ Bill’s Special Pizza: an Impossible â„¢ version of a Pitfire favorite.
  • Pickl – Known for its “Fresh.Fast.Food”, Pickl is a very popular United Arab Emirates-born chain that serves high quality burgers, sandos and shakes. Now we’re introducing Impossible Cheeseburger, Impossible Double Cheeseburger and Impossible Fries.
  • Sticky rice – A family run business that offers delicious Thai specialties in an intimate place that is always busy. Serving Impossible â„¢ Pad Krapow and Impossible â„¢ Larb.

distribution

The award-winning Impossible Burger will be available to restaurants in the United Arab Emirates early next month through Bidfood Middle East, the preferred distributor of Impossible Burger in the United Arab Emirates and part of the international broad-line food service group Bidcorp. Any restaurant operator who would like to add Impossible Burger to their menu can contact [email protected]

Our task

Impossible Foods exists to change the global food system in order to feed the world sustainably. By making delicious, nutritious, affordable and sought-after meat from plants, we enable people everywhere to choose tasty and environmentally friendly foods.

Impossible Burger uses far fewer environmental resources than traditional meat: 96% less land, 87% less water and 89% less greenhouse gas emissions compared to US cow beef, lots of protein and bioavailable iron than a comparable serving of ground beef. A 113-gram serving of Impossible Burger contains 0 milligrams of cholesterol, 14 grams of total fat, 8 grams of saturated fat, and 240 calories.

About impossible foods:

California-based Impossible Foods makes delicious, nutritious meat and dairy products from plants – with a much smaller environmental footprint than meat from animals. The privately held food tech startup was founded in 2011 by Patrick O. Brown, MD, Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former researcher at the Howard Hughes Medical Institute. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital and Open Philanthropy Project.

Impossible Foods was Inc. Magazine’s Company of the Year and one of Time Magazine’s 50 Genius Companies. The flagship product, Impossible Burger, was named a Top Plant-Based Burger by the New York Times and received the Food and Beverage (FABI) Award from the National Restaurant Association.

More information:

http://impossiblefoods.com/ae-en

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