GRAY GOOSE® and UNINTERRUPTED launch groundbreaking “In The Moment” content series

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HAMILTON, Bermuda, July 20, 2021 / PRNewswire / – GRAY GOOSE Vodka is pleased to announce its partnership with UNINTERRUPTED, the Sports Emmy-winning athlete empowerment brand that is part of the empowerment-based media conglomerate founded by NBA superstars Lebron James and longtime business partner Maverick Carter to launch the new content series In that moment. UNINTERRUPTED will produce In that moment to further explore the crucial moments that put the sport’s biggest names on the path to success, to empower athletes everywhere.

Dear radio journalist and television personality Cari champion will be host In that moment, Debut tomorrow 21 Julyst with guest Christian press, the all-star soccer player and former member of United States Women’s national soccer team. Other guests include the all-pro wide receiver De’Andre Hopkins and the NBA legend Chris Bosch. With each episode, the series emphasizes that these personal breakthroughs, no matter how small, are vital to the development of the game and therefore can be celebrated like any medal or championship.

“UNINTERRUPTED’s mission has always been to empower the athlete,” said Maverick Carter, CEO of The SpringHill Company, which hosts UNINTERRUPTED. “At UNINTERRUPTED we have created a space in which athletes have built trust in us and feel comfortable telling their stories, becoming vulnerable. The idea behind it In that moment just got away. We hope these raw and intimate conversations about the choices that drove the careers of some of the game’s greatest athletes will inspire a new generation of athletes to keep reaching new heights. “

Filmed on site in a poolside villa in los Angeles, Host Cari champion and your guest will take a seat next to a tailor-made GRAY GOOSE case with three hidden items, each representing a special moment in the guest’s career. The duo will reveal each item individually and discuss its meaning while sipping their favorite cocktails like the GRAY GOOSE Smooth Sailing from a special bar cart.

“GRAY GOOSE is thrilled to be working with UNINTERRUPTED to empower these legendary athletes to tell the stories that really helped define their personalities and bring out the issues that matter to them,” said Aleco Azqueta, Vice President North America Marketing for GRAY GOOSE Vodka. “Our hope is the personal stories that are shared everywhere In that moment will encourage audiences to develop a deeper connection with these icons and gain a deeper understanding not only of their game but also of their passions outside of sport. “

To further support the partnership, GRAY GOOSE donates on behalf of each guest to each organization selected by the athlete. Christian press Selected Partners In Health, which aims to provide health services to people without access. De’Andre Hopkins selected SMOOOTH, a non-profit organization that supports women affected by domestic violence. In the end, Chris Bosch chose Team Tomorrow Inc, a foundation he founded to support community-based organizations that promote family advancement.

The In that moment The series will be released in July and August, with a new episode available every week 21 Julyst Debut. Bring In that moment For fans everywhere, the brand has partnered with Roku to stream every episode over the Roku network. Fans can also watch each episode and additional content on the UNINTERRUPTED, GRAY GOOSE and Talent social channels.

For more details on In that moment, including special content, additional cocktail recipes and clips, please visit GreyGoose.com.

SMOOTH SAILING
Ingredients:

  • 1 ½ ounces GRAY GOOSE vodka
  • 4 ½ ounces Fever Tree Soda Water
  • 1 pineapple wedge – messed up
  • 1 inch strips of ginger – messed up

Method: Mix and build on ice cubes in a wine glass without a stem. Garnish with fresh pineapple wedge and ginger

About CONTINUOUS
UNINTERRUPTED is a Sports Emmy Athlete Empowerment brand, representing the media, experiences and consumer products, and part of the SpringHill Company, the media conglomerate led by Lebron James and Maverick Carter on a mission to build greatness in everyone. UNINTERRUPTED original content properties, including The shop: CONTINUOUS, Knead dough and More than an athlete, influence culture and inspire important conversations inside and outside of sports and entertainment.

Via GRAY GOOSE vodka
Made without compromise, GRAY GOOSE® is made with the highest quality ingredients and has a 100% traceable production process, from harvest to cork. Every aspect of GRAY GOOSE® creation is focused on producing vodka of unsurpassed quality. Each bottle of GRAY GOOSE is distilled and bottled in France, with a recipe and process that has not changed since its inception, using only two ingredients – Picardy wheat from a single source and spring water from our natural limestone fountain in Gensac-la-Pallue. A single distillation process brings out the true essence of these ingredients.

The expertise of the GRAY GOOSE cellar master François Thibault ensures incomparable smoothness and an extraordinary taste. The GRAY GOOSE portfolio consists of GRAY GOOSE® Vodka, GRAY GOOSE® Essences, GRAY GOOSE® La Poire, GRAY GOOSE® L’Orange and GRAY GOOSE® Le Citron Flavored Vodkas.

www.greygoose.com

The GRAY GOOSE vodka brand is part of the portfolio of Bacardi Limited, based in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

RESPONSIBLE.

CONTINUOUS press contacts:
[email protected]
[email protected]

GRAY GOOSE press contact:
[email protected]

SOURCE GRAY GOOSE

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