In recent months, borders in Asia have finally opened and restrictions have been largely eased, ushering in a season of revenge trips. From Airbnb’s record quarterly profit in the USUS$1.5 billion (S$2 billion), which exceeded pre-pandemic sales in the first quarter of 2019 by 80 percent With airlines and hotels around the world reporting full capacity, almost every facet of the travel industry is enjoying a well-deserved resurgence after two years of difficult operations.
However, are the prospects just as rosy for the luxury cruise industry, which has suffered complete shutdowns and a massive blow to its reputation during the pandemic? Judging by their new initiatives and fully operational fleets, the answer is a resounding yes.
“A key learning from the last two years is that ships are safer than other public places because of the protocols we’ve always had. We’ve had other types of viruses before, plus we have people staying longer and a hospital on board. We truly believe that we provide the best environment for people,” said Roberto Martinoli, President and Chief Executive Officer of Silversea Cruises.
THE CULTURE OF FOOD
The pandemic has forced companies to switch, but those that have shut down operations like cruises have had to adopt a different mindset and completely rethink their offering. Luxury cruise brands enjoy loyal clientele, but to woo another market long-held perceptions of the industry had to be addressed.
The shift is evident in Silversea’s newest ship, which set sail in April 2022. An intimate ship capable of accommodating up to 596 guests, Silver Dawn belongs to an upscale category of ships, including Silver Moon, launched in 2020, and forthcoming Silver Nova, due to set sail in summer 2023 target.